It’s interesting how our business evolves and develops: our attempts to plan and forecast over the years didn’t anticipate cannabis dispensary design–possibly because dispensaries just didn’t exist in our region. But since our successful completion of the Berkshire Roots design in Pittsfield, MA, we’ve acquired four more dispensary design projects and a number of inquiries.
By applying our hospitality, commercial and residential design sense at Berkshire Roots, we were able to create an effective interior that appeals to the cannabis customers. The project has drawn quite a bit of attention from other dispensary entrepreneurs, who have visited Berkshire Roots for a look at how owners of an early dispensary sought to present themselves and their business. One such visitor, Marc Rioux of NovaFarms in Attleboro, MA, was so impressed with all aspects of Berkshire Roots that his team hired us to design their dispensary.
“The big things for us are an aesthetic appeal, look, feel and flow,” said Marc Rioux, when we asked about his design priorities for Attleboro, and a second pending project in Framingham.
We remain at work on the design for a second cannabis dispensary design, for Calyx, planned for downtown Great Barrington, Massachusetts; we are talking with the owners of a Westfield, MA project.
Could it be that — with our unique, site-specific, stylish designs, and our knowledge of the strict rules, regulations and security requirements for dispensaries–that we are becoming early experts in this budding field of design for the consumer cannabis industry? Could be! But our appeal for dispensary companies also stems from the broad scope of our work over the past 30 years: designing spirited and stylish interiors for hotels, spas, corporate interiors, retail, and, of course, hundreds of residential projects.
As the industry take a broader hold in our state, one thing is certain: These dispensary owners are eager to present dispensary designs that validate the recreational and medicinal benefits of their product in a manner that conveys quality and professionalism. They aim to balance style, discretion and respectability with state-mandated security and safety requirements, in a setting where customers can’t pick up and handle the products! Melding those restraints and business goals with strong, creative design results in a powerfully effective business model.
What I find most interesting about our current and past projects is the speed of this cannabis evolution. We have been designed dispensary interiors for clients whose products don’t yet exist, their packaging isn’t developed yet and the graphics and branding are in their infancy. Imagine the challenges presented in designing an effective interior–but we are delivering the solutions.
Every new dispensary project brings advancement in product offerings and reveals more about how the cannabis shopper will interact with the retail environment. Clearly, owners are eager to include an educational component in their design, to help them define and differentiate their products, to building brand loyalty and convey a sense of individuality and brand.
As our neighbors in New York and Connecticut navigate the likely, eventual, legalization of marijuana, we anticipate more consultations and look forward to serving this growing industry.