The plant, which produces hi-tech nonwoven products for filtration and other industrial and environmental uses (the business has been sold since, but remains operating in full swing), was a 21st century business in an outdated brick slab building. Interior drab and run down had taken hold over the years, so imagination was needed to bring the facility around to reflect the sophisticated work that was happening inside.
At first, we didn’t think the Crane team would hire us, so this freed us up to develop some truly adventurous plans. We listened very carefully to the project leader at Crane and we understood what they really wanted. As things turned out, they hired us on the spot after we delivered our presentation, with some great hand sketches, that conveyed a dramatically transformed interior and exterior. They never asked us to address the exterior but we couldn’t put our interior into that brick block so we showed them what they could do.